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Guide: How to Get Interviews:
Identifying Leads and Opportunities Most
people know how to look for advertised job openings, but
finding opportunities may be another issue.
Whether you’re looking online, in the newspaper, at
trade shows or anywhere else you should remember that not all
available jobs are advertised right now.
Changes in the economic environment, normal turnover
and industry changes generate new positions every day.
Some of these positions are offered through
advertisement, but some are through recruiters or other means.
Not all of them are necessarily legitimate
opportunities. Recruiters
for instance, often specialize in particular areas and use a
single advertisement to attract the specific talent they seek
continually whether or not a position exists at the time.
Companies participate in this practice less often, but
it does happen. For
these reasons it is a good idea to identify as many potential
opportunities as possible.
Any company that utilizes a skill set you possess
represents a potential opportunity.
Job
boards do represent an opportunity for a company that you have
not considered – to find you.
We don’t recommend using only this method of
promotion and call it “job searching”. A proactive
approach can land you a position much faster than passively
posting online and occasionally looking through the listings
on a job few boards. Broadcasting
your résumé to scores of recruiters and companies can
provide excellent results, but keep in mind that you are not
in control of the contacts and you are often unable to follow
up. There are
companies that will love me for saying this, but if you are
able to use the same broadcast method twice – once for the
initial contact and once to follow up (using a follow up
opening to the résumé or presentation instead of the
original introduction), you can increase your chances by
hitting the same contacts twice instead of once.
This enables you to, in a sense, follow up with them.
A well-rounded list of advertising companies,
non-advertising companies, recruiters, growing organizations,
job boards and perhaps venture capital firms will provide the
best results. You
should also consider forwarding a résumé copy to corporate
offices of companies with a presence in your area.
This has done wonders for clients in the past.
In a few cases, people received responses from both
offices, which provided two separate contacts with the
company. This also provides you with a second opinion of your
qualifications from a single company even if one person has
already written you off. Next Step >>>> Establishing Content
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